Market Access Academy, born in 2012, is a program of executive courses for healthcare professionals, both in the private or public sector, wishing to deepen their knowledge on advanced tools to manage the value of drugs or medical devices in the Italian National Health Service context. To date, more than 20 big pharmaceutical companies operating in Italy have joined this training project, recognizing its potential and effective role to improve the market access performance. We constantly update the content of the training program to answer healthcare professionals needs in line with current regulations of the Italian Health System. In addition, the Academy provides the opportunity to deliver customised courses in the Market Access field to meet the requirements of an individual company.